Among KARTSANA’s main objectives is the strengthening of its online presence to promote its range of products and spare parts, with a particular focus on electric stretchers. With an eye on the healthcare transport sector, the company is placing special emphasis on expanding into other markets.
In the dynamic scenario of innovation and technology, the right financing can make the difference between a brilliant idea and its successful materialization. In this context, with the support of the e-trade Coupon subvention granted by ACCIÓ, the Catalan agency for business competitiveness, to the SME KARTSANA, it becomes a means to promote success and growth.
During the first half of 2023, KARTSANA benefited from a comprehensive consultancy provided by ACCIÓ. This comprehensive audit explored in depth its existing digital presence, extracting crucial information for the formulation of a functional and practical document for the benefit of the business.
For several years now, KARTSANA has been committed to building its brand image and capturing market opportunities through digital marketing. The company launched a new website in 2021 and has been sharing relevant industry content on social media as well. With the strategic guidance provided by ACCIÓ, it gives way to a solidly grounded International Digital Marketing Strategy. This strategy is complemented by a detailed action plan and a roadmap that will serve as a guide. To evaluate the effectiveness of these actions, Key Performance Indicators (KPIs) have been established to monitor and evaluate results in real time.
Ultimately, KARTSANA’s digital marketing strategy stands as a testament to its commitment to innovation and excellence in an increasingly digitized world. With the company positioning itself to take on new horizons, its focus on continuous improvement and strategic adaptation puts it in a strong position to achieve renewed levels of success in international markets.
