A new slogan, a challenge
At KARTSANA, we were faced with a challenge: we needed to give a new touch to our company slogan, a phrase that would be original and express the identity of KARTSANA in accordance with its mission, vision and the benefits provided by our products. All this, framed within an emotional context.
Aware that it would not be easy to express our essence in a few words, we launched a contest among the company’s employees to create our new company slogan. Who better than those who, day after day, manufacture each stretcher with care and affection to create a new slogan?
How we did it
In the contest rules, we made it clear that KARTSANA’s mission is to design and develop products of the highest quality that facilitate the work of professionals in the medical transport and rescue sector. The ambulance stretchers and evacuation chairs that we produce in-house are distinguished by their excellent manoeuvrability, robustness, strength and maximum safety due to their optimum design.
On the other hand, we also wanted the company slogan to be translated into different languages without losing its meaning.
The result of the contest was more than gratifying. We obtained 23 excellent proposals that we had to put to a vote in committee, resulting in the winner:
Innovación que mueve vidas
L’innovation qui sauve des vies
Why this phrase? Very simple, Emergency Technicians transport (move) patients, their lives depend on them and the more innovation in the development of the ambulance stretcher or evacuation chair, the greater the peace of mind to do their job better, guaranteeing good patient care.
In short, KARTSANA is life-moving innovation